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Is Brocade for sale? ZT

本文发表在 rolia.net 枫下论坛Rumors have been swirling about the future of switch maker Brocade Communications Systems Inc., the latest of which points to the company possibly putting itself up for sale.

According to sources, after the failure of private attempts by CEO Greg Reyes, New York-based investment firm Morgan Stanley may be trying to broker a deal to sell Brocade.

When asked whether Brocade was shopping itself around, a spokesman for the San Jose, Calif.-based company said, "Brocade does not comment on rumors or speculation."

But rumors beg a number of questions: Why would Brocade be on the market? If the vendor is truly up for sale, who are the likely buyers? And, ultimately, what would such a move mean for existing storage switch customers of Brocade and its competitors? What would it mean for the Fibre Channel SAN industry, if anything?

In an attempt to gain answers to these questions, SearchStorage.com turned to a few industry analysts and consultants for their take on a potential Brocade fire sale. Their collective input? While some acknowledged challenges with Brocade's product line and execution, the jury's still out on the prospect of an impending sale.

Marc Farley, a SearchStorage.com expert and president of Building Storage Inc., doubts that Brocade wants to sell out, but there are some interesting points to be considered, he said.

"I suspect the company is in real trouble with its product plan," he said. "Their execution over the last couple of years has been dismal. The acquisition of Rhapsody has not delivered any products to date."

He said Brocade is expected to debut products based on Rhapsody Networks' technology next year "late and without leading features." He added that the new products are likely to require users to commit to major upgrades.

Farley said that if Brocade were to be bought, it would not be by the likes of McData Corp. or Cisco Systems Inc. "It's much more likely to be a networking company that competes with Cisco and is afraid of getting shut out of the storage business," he said.

According to Farley, possible buyers include Juniper Networks Inc., Extreme Networks and Foundry Networks Inc.

John Webster, founder of Data Mobility Group Inc., also does not believe Brocade is for sale. "It doesn't make a whole lot of sense. It doesn't make any more sense than Dell buying EMC," he said.

Webster doesn't perceive Brocade as being in any type of trouble, from a financial or competitive standpoint. "The jury's still far out on whether or not users will allow Cisco to dominate the storage switch market," he said. "Maybe the street thinks that the minute Cisco casts a shadow over a market like this it tends to darken everybody's balance sheet. I don't see it."

"I think that [Brocade has] some pretty advanced intelligence technology, and the OEM community thinks so as well," Webster added. "There may be a lull in 'wow' products coming out of Brocade, but I think it's temporary."

At TechTarget's Storage Decisions conference in September, Gartner Inc. vice president and research director Nick Allen said: "I would characterize Brocade as in denial about everything. So far, they have been nimble enough [to stay competitive] through acquisitions, but [they] have been reactionary."

Likewise, in a panel discussion at the conference, IT managers downgraded the performance of Brocade against competitors when it came to the company's ability to satiate users' end-to-end storage needs. Detracting features mentioned by panelists included Brocade's inability at one time to offer hot code load functionality in its SilkWorm 12000 director, a factor that made it difficult for one panelist to perform rolling upgrades.

On a positive note, TheStreet.com reported Wednesday that Goldman Sachs analyst Brenden Smith believes Brocade may have worked a deal with Dell Inc. for a low-end switch that will sell as part of Dell's SAN bundles in 2004.更多精彩文章及讨论,请光临枫下论坛 rolia.net
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Replies, comments and Discussions:

  • 枫下家园 / 理财投资税务 / Is Brocade for sale? ZT
    本文发表在 rolia.net 枫下论坛Rumors have been swirling about the future of switch maker Brocade Communications Systems Inc., the latest of which points to the company possibly putting itself up for sale.

    According to sources, after the failure of private attempts by CEO Greg Reyes, New York-based investment firm Morgan Stanley may be trying to broker a deal to sell Brocade.

    When asked whether Brocade was shopping itself around, a spokesman for the San Jose, Calif.-based company said, "Brocade does not comment on rumors or speculation."

    But rumors beg a number of questions: Why would Brocade be on the market? If the vendor is truly up for sale, who are the likely buyers? And, ultimately, what would such a move mean for existing storage switch customers of Brocade and its competitors? What would it mean for the Fibre Channel SAN industry, if anything?

    In an attempt to gain answers to these questions, SearchStorage.com turned to a few industry analysts and consultants for their take on a potential Brocade fire sale. Their collective input? While some acknowledged challenges with Brocade's product line and execution, the jury's still out on the prospect of an impending sale.

    Marc Farley, a SearchStorage.com expert and president of Building Storage Inc., doubts that Brocade wants to sell out, but there are some interesting points to be considered, he said.

    "I suspect the company is in real trouble with its product plan," he said. "Their execution over the last couple of years has been dismal. The acquisition of Rhapsody has not delivered any products to date."

    He said Brocade is expected to debut products based on Rhapsody Networks' technology next year "late and without leading features." He added that the new products are likely to require users to commit to major upgrades.

    Farley said that if Brocade were to be bought, it would not be by the likes of McData Corp. or Cisco Systems Inc. "It's much more likely to be a networking company that competes with Cisco and is afraid of getting shut out of the storage business," he said.

    According to Farley, possible buyers include Juniper Networks Inc., Extreme Networks and Foundry Networks Inc.

    John Webster, founder of Data Mobility Group Inc., also does not believe Brocade is for sale. "It doesn't make a whole lot of sense. It doesn't make any more sense than Dell buying EMC," he said.

    Webster doesn't perceive Brocade as being in any type of trouble, from a financial or competitive standpoint. "The jury's still far out on whether or not users will allow Cisco to dominate the storage switch market," he said. "Maybe the street thinks that the minute Cisco casts a shadow over a market like this it tends to darken everybody's balance sheet. I don't see it."

    "I think that [Brocade has] some pretty advanced intelligence technology, and the OEM community thinks so as well," Webster added. "There may be a lull in 'wow' products coming out of Brocade, but I think it's temporary."

    At TechTarget's Storage Decisions conference in September, Gartner Inc. vice president and research director Nick Allen said: "I would characterize Brocade as in denial about everything. So far, they have been nimble enough [to stay competitive] through acquisitions, but [they] have been reactionary."

    Likewise, in a panel discussion at the conference, IT managers downgraded the performance of Brocade against competitors when it came to the company's ability to satiate users' end-to-end storage needs. Detracting features mentioned by panelists included Brocade's inability at one time to offer hot code load functionality in its SilkWorm 12000 director, a factor that made it difficult for one panelist to perform rolling upgrades.

    On a positive note, TheStreet.com reported Wednesday that Goldman Sachs analyst Brenden Smith believes Brocade may have worked a deal with Dell Inc. for a low-end switch that will sell as part of Dell's SAN bundles in 2004.更多精彩文章及讨论,请光临枫下论坛 rolia.net
    • 买 BRCD 的看过来 !
    • Brocade: Dell deal comes at a price
      本文发表在 rolia.net 枫下论坛By Datamonitor
      Posted: 14/11/2003 at 15:35 GMT



      Dell has forced its customary hard terms on Brocade Communications in return for a very important channel to the low-end SAN market, according to sources. Brocade will need to pick up a significant amount of business from the deal to protect profit margins.

      The deal, which sources say was influenced by EMC, will see Dell bundle an 8-port low-end Brocade switch with the Dell-EMC-badged CX200 mid-range Clariion disk array, and a yet-to-be announced CX-100 array. Dell already OEMs the same 8-port switch from Brocade and sells it as an individual item, but the bundles are certain to increase Brocade's sales into the growing low-end of the storage networking market. These are mostly sales to greenfield-sites that have yet to be locked into any one switch vendor's customer base.

      As part of the forthcoming bundles, the 8-port switch will carry a street price of around $500 to $700 per port - well below the current $800 to $1,000 from other Brocade outlets, or from Brocade's low-end SAN rivals QLogic and McData. Although the deal represents a good opportunity for Brocade to boost its sales, the boost will have to be large in order to protect the company's profit margin. The cost of making SAN switches is related to the amount of integration of the silicon inside the devices, and Brocade is widely perceived to be one step behind its rivals in this area. The company is already facing serious low-end pricing pressure from rivals McData and QLogic.

      Dell has a reputation for forcing narrow margins on its suppliers, but the news is the latest demonstration that pricing has become a key issue in the SAN market. Last week McData admitted that because of protracted pricing negotiations with its largest OEM partner EMC, it will miss its third quarter revenue by a significant margin. Brocade was competing with QLogic and McData for the bundling deal, for which the sources said Dell had initially demanded prices equivalent to between $350 and $500 per port on the street - prices that no supplier could match in the short term.更多精彩文章及讨论,请光临枫下论坛 rolia.net
    • BRCD的Revenue 降至 $137.8 million, 继续丧失市场份额.
    • SHORT BRCD 成功 !!!!!!!!!!
      • SHORT @ 8.1 , 明天结束战斗
        • ????
          • Shorted @ 8.1last week, Covered @ 6.05 today
            • i c. good for you!
            • Why didn't you wait before market closes. You should be able to get lower price.
              • like cash too much : ) can't wait :P
                • Again, good for you. Next time, pls let me know. Tks in advance.
                  • no problem
    • Did Brocade Blow an Opportunity? ZT
      本文发表在 rolia.net 枫下论坛What’s Brocade Communications Systems Inc.'s (Nasdaq: BRCD - message board) excuse for its year-over-year decline in earnings?

      Investor expectations were high for Brocade, in part because its two major competitors stumbled: McData Corp. (Nasdaq: MCDTA - message board) got squeezed by its major OEMs; and Cisco Systems Inc. (Nasdaq: CSCO - message board) had experienced production problems. Brocade, however, failed to meet those expectations when it annnounced fourth-quarter earnings Thursday

      Brocade’s fourth-quarter net income of $14.8 million was down 6 percent from the same period last year, and its $137.8 million in revenue was down 10 percent. Not surprisingly, its stock price dipped sharply today -- down 17 percent, to $5.92, in midafternoon trading.

      “Brocade suffered from a misalignment of expectations,” says analyst Steve Berg of Punk Ziegel & Co. “People looked at Cisco and they didn’t even report [switch] numbers. People looked at McData and their problems with their major supplier [EMC]. Everybody thought Brocade would pick up the slack.”

      Brocade did ship more SilkWorm 12000 director switches than the previous year, and CEO Greg Reyes said the company picked up market share in that high end and in the low end, while holding share in the midrange. And CFO Tony Canova said he’s confident Brocade will extend its lead in a fiercely competitive market.

      “We expect the SAN market will remain competitive,” Canova said, on a conference call with investors. “But we’re committed to maintaining our leadership position, capitalizing on our installed base, and gaining market share.”

      Brocade said it shipped more switches than in the previous quarter, including 80 12000s. However, its 11 percent increase in number of ports shipped from the third quarter only translated to a 3 percent increase in revenue, which implies Brocade was hurt by falling prices.

      “The overriding issue for Brocade is pricing pressure,” wrote Lazard analyst Cliff Su, who downgraded Brocade’s stock to Sell from Hold. “Competition in the switch market will only become fiercer as the system vendors lean on the switch players to reduce pricing, and upstarts like QLogic enter the market.”

      But Brocade’s Reyes said he doesn’t expect pricing pressure to affect his company as much as it has McData. Brocade’s OEM business is more diversified, with Hewlett-Packard Co. (NYSE: HPQ - message board), EMC, and IBM Corp. (NYSE: IBM - message board) making up 67 percent of its business. Most of McData’s business comes from EMC.

      “We have traditionally provided our OEMS with quarter-over-quarter price declines,” Reyes told analysts on the conference call. “My sense is what you saw with one of the competitors may have been more indicative of relationship issues than a specific economic action. But I’m just speculating.”

      In the second quarter of 2004, Brocade plans a new product based on the Fabric Application platform it acquired by buying Rhapsody; and it's expected to complete a deal with Dell Computer Corp. (Nasdaq: DELL - message board) for low-end switches. Reyes said he expects revenue from the high-end fabric application switch in the third quarter (see Brocade Reupholsters Rhapsody).

      “We plan on taking share in the director space, and we plan to grow in the low end,” Reyes said.

      Will that leave McData to gain in the middle? Analysts say Brocade had to reduce its midrange pricing to compete with McData’s Sphereon 4500 this year. McData already announced it would miss expectations for the current quarter because of pricing pressures, but McData CEO John Kelley claimed the company would make up that revenue in future quarters.

      “Now that you can see the Brocade quarter, you have to be confident McData will regain the revenue lost in [this] quarter,” Berg says.

      Meanwhile, in an 8-K filing yesterday, Brocade disclosed that it purchased the San Jose, Calif., building that it currently leases for its engineers. The company anticipates taking a $75 million to $85 million charge next quarter in costs related to the purchase.更多精彩文章及讨论,请光临枫下论坛 rolia.net
      • Of Course, the management of BRCD can't be trusted